· J. Schroeder, Visual Analysis of Images in Brand Culture
Article argues for an art historical imagination within advertising
research, one that reveals how representational conventions - or common
patterns of portraying objects, people, or identities - work alongside
rhetorical processes in ways that often elude advertising research. Several new
theoretical concepts, including snapshot aesthetics - the growing use of snapshot-like
imagery in marketing communication - and the transformational mirror of
consumption - which reflects basic assumptions about how advertising works -
provide productive directions for research.
·
G. Langlois, Meaning,
semiotechnologies and participatory media
This article offers a
different perspective on the question of meaning by arguing that if we are to
study meaning to understand the cultural logic of digital environments, we
should not focus on the content of what users are saying online, but rather on
the conditions within which such a thing as user expression is possible in the
first place.
·
S.
Kember & J. Zylinska, Creative media
between invention and critique, or what’s still at stake in performativity?
This special issue of
Culture Machine on Creative Media emerges out of a call-for-papers which was at
the same time a call-to-arms and a call-to-arts. It was aimed at intellectuals,
writers, philosophers, artists, analysts, scientists, journalists and media
professionals who were prepared to say something about the media that extended
beyond the conventional forms of media analysis. Our initial search for
creative media projects was thus also an invitation to enact a different mode
of doing media studies.
